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Driving acquisition, attribution, and revenue efficiency across multi-channel ecosystems
Reduced CAC by 20%+ across multi-regional markets through acquisition system optimization, advanced attribution modeling, and full-funnel performance analysis.
I approach growth as a system — not isolated campaigns. My focus is on building scalable acquisition engines that improve efficiency, attribution, and revenue outcomes.
I design and scale multi-channel acquisition systems across Meta, Google, TikTok, and other platforms — focusing on sustainable growth rather than short-term performance.
I implement reliable tracking infrastructure using GA4, GTM, Meta CAPI, and event architecture to ensure accurate, decision-grade data.
I run structured testing across creatives, audiences, and funnel stages to identify scalable patterns and continuously improve performance.
I optimize CAC, ROAS, and LTV through continuous analysis, iteration, and alignment with business outcomes.
Reduced acquisition costs across multi-regional markets through structured experimentation, bidding optimization, and budget reallocation.
Built and scaled acquisition systems across Meta, Google, and TikTok, driving consistent growth across MENA, Europe, and North America.
Implemented GA4, GTM, and CAPI event architecture to enable accurate attribution and reliable performance measurement.
Improved conversion rates through landing page optimization, funnel restructuring, and continuous A/B testing.
Looking to reduce CAC and scale acquisition across markets?
Let’s ConnectI design acquisition systems — not campaigns.
Strategic campaigns that delivered measurable results across acquisition, retention, and revenue optimization
Built and scaled a multi-channel acquisition system leveraging platforms such as Meta, Google, and TikTok, optimizing full-funnel performance from installs to in-app events across multi-regional markets (MENA, Europe, North America).
Scaled ecommerce revenue through multi-channel paid acquisition, advanced tracking (GA4), and continuous funnel optimization across diverse product categories and regions.
Built full-funnel lead generation frameworks delivering 816 qualified leads through multi-channel paid acquisition and structured campaign management.
Developed B2B acquisition strategy for high-value lead generation with strategic audience targeting and funnel optimization.
Built comprehensive Looker Studio dashboards for multi-channel marketing analytics and KPI reporting.
Implemented HubSpot marketing automation including segmentation, workflows, and custom reporting.
Developed strategic creative frameworks and content optimization strategies that balance brand messaging with performance metrics.
Strategic campaigns that moved the needle across markets
Explore more detailed case studies, campaign breakdowns, and project work.
View Full PortfolioFocused on acquisition strategy, marketing analytics, and scalable growth systems
"Chérif combines strategic thinking with strong execution. His work directly improved our visibility and client acquisition in AI-driven solutions."
"Organized, efficient, and creative. He quickly adapts to new technologies and plays a key role in executing digital marketing campaigns."
"Strong expertise in paid ads and analytics. Reliable, proactive, and consistently delivers quality results with a great team spirit."
Open to remote roles, consulting, and growth-focused projects across international markets.