Free Ad Account Audit

Find out exactly
where your ad spend
is leaking.

A free 15-minute diagnostic of your paid acquisition setup across Meta, Google, or TikTok. No commitment. No sales pitch. Just a clear read on what's broken and why — from someone who has audited over 600 accounts.

600+ accounts audited 48h turnaround No commitment required

Get my free audit →

What the numbers typically show

Budget wasted on audience overlap

Adsets bidding against themselves

30–40%

Accounts with broken tracking

Duplicate fires, missing events

7/10

Average CAC reduction

First 90 days · MENA accounts

−28%

Accounts with creative fatigue

Running same creatives 45+ days

6/10

This is for you if…

The problem isn't always visible from inside the account. These are the four situations where an outside diagnostic changes everything.

E-commerce · Meta

"Our CAC keeps climbing and we don't know why."

You're spending €3k–€30k/month on Meta. ROAS was fine 6 months ago. Now the same budget buys fewer customers and the account feels like it's fighting itself. The agency says "the algorithm is learning." You're not convinced.

Typical spend: €5k–€30k/month · Meta-heavy

SaaS / App · Google

"Google UAC never hit our CPA target — not even close."

You set up App or Performance Max campaigns, gave it 30 days, watched the spend go out and the conversions not come in. The dashboard shows impressions. The CRM shows nothing. Something is wrong with the signal.

Typical spend: €3k–€15k/month · Google / UAC

Any channel · Second opinion

"We just hired an agency and want to know if the setup is right."

You signed a contract, the team built the account, campaigns went live. Everything looks professional. But you've never had anyone independent review the structure, the naming, the tracking, the bid strategy. You want certainty before you scale.

Typical spend: €2k–€20k/month · Any channel

Business owner · Self-managed

"I tried to run ads myself and lost €4k with nothing to show."

You watched the tutorials, boosted some posts, ran a campaign. The budget disappeared. You're not sure if the problem was the creative, the audience, the landing page, or something else entirely. You need a diagnosis before you spend another euro.

Typical spend: €500–€3k/month · Rebuilding from scratch

What gets reviewed

Not a surface-level checklist. Every item maps to a real failure mode found across hundreds of accounts.

Campaign Structure & Account Hygiene

Campaign objectives, budget hierarchy, consolidation vs. fragmentation, naming consistency, test vs. live separation, and bid strategy alignment to funnel stage.

Fragmented structure is the #1 cause of learning phase lockout

Audience Segmentation & Overlap

Audience size vs. budget, overlap between adsets, cold vs. warm vs. retargeting separation, exclusions applied correctly, custom audience freshness and match rates.

30–40% of budget lost to adsets bidding against themselves

Creative Performance & Fatigue Signals

Frequency per placement, CTR trend over time, creative diversity by format and angle, fatigue threshold by audience size, and rotation cadence vs. actual performance data.

Most accounts rotate creative on feeling, not on signal

Tracking Accuracy — Pixel, CAPI & UTMs

Pixel firing status, duplicate event detection, CAPI event match quality score, UTM consistency across all ads, GA4 and platform data reconciliation, and attribution window settings.

7 in 10 accounts have at least one broken conversion signal

Budget Allocation & Bid Strategy

Channel split vs. funnel stage, prospecting/retargeting ratio, CBO vs. ABO logic, spend pacing, daily vs. lifetime budget tradeoffs, and bid cap vs. cost cap application.

Most accounts underinvest in cold and over-retarget warm audiences

Attribution Model & Reporting Gaps

Platform-reported vs. actual revenue reconciliation, attribution window vs. sales cycle mismatch, view-through vs. click-through breakdown, and channel overlap causing double-counting.

Attribution mismatch is the most common reason CAC looks lower than it is

The difference a diagnostic baseline makes

This isn't about working with me. It's about operating with a clear read on what's actually happening in your account vs. what the dashboards say.

Without the audit

✗Spending on gut feel — no diagnostic baseline to measure against
✗Agency reports look clean. CRM tells a different story. No idea which is right.
✗CAC creeps up every month. The instinct is to test more creatives. The real fix is upstream.
✗Three channels running, no clear read on which one is actually driving revenue
✗Creative runs until fatigue is visible in the numbers — weeks after it started hurting performance
✗Scaling decisions made on platform data that may be double-counting 20–40% of conversions

After the audit

→Clear channel-level P&L from day one — what each channel costs and what it returns
→CAC targets set by cohort and funnel stage, not account-wide averages that hide the real picture
→Creative rotation triggered by frequency and CTR trend data — before fatigue shows in CPA
→Attribution model you can trust — cross-referenced with GA4 and CRM, not just platform reports
→Weekly signal → decision → action loop. No waiting 30 days to see if something "needs optimising"
→Scaling decisions backed by clean data, not optimism

−28%

Average CAC reduction in first 90 days
across MENA accounts post-audit

Three steps. Zero friction.

From request to findings in under 48 hours. No discovery calls, no NDAs, no forms that take 20 minutes.

Submit your details

Fill in the form below — channel, monthly spend, and what you're trying to fix. Takes 60 seconds. No account access required at this stage.

⏱ 60 seconds

Cherif reviews your setup

If you share read-only account access, the review is live. If not, it's based on what you share. Either way: a real diagnostic, not a template.

⏱ Within 48 hours

You get a Loom + written summary

Specific findings. No fluff. Fully actionable even if we never work together. Most people implement at least 3 fixes immediately after watching.

⏱ Delivered async

What people find out

Not "great to work with." Specific outcomes from specific problems.

CAC −34% in 60 days

"We were running 14 adsets with 80% audience overlap and had no idea. The audit showed us exactly what was happening — our campaigns were bidding against each other. Fixing that alone dropped our CPM by 40%."

Sarah K.

Head of Growth · D2C Skincare Brand · UAE

Tracking fixed · ROAS clarity restored

"Our Meta reported 4.2x ROAS. Our Shopify showed 1.8x. We thought Meta was lying. Turns out our pixel was firing twice on mobile and the attribution window was set to 28-day view-through. The audit explained everything in one Loom."

Karim B.

Founder · Fashion E-commerce · Morocco

Saved €8k/month in wasted budget

"We were running Performance Max with no asset group segmentation and no brand exclusions. Google was spending 60% of the budget on branded search we'd have captured anyway. Cherif spotted it in the first 10 minutes."

Lena M.

Marketing Director · SaaS Platform · Germany

Request your free audit

Takes 60 seconds. If I spot something actionable, you'll have a Loom in your inbox within 48 hours.

Full Name

Email Address

Company / Brand Name

Monthly Ad Spend

Primary Channel(s)

📘 Meta 🔍 Google 🎵 TikTok 👻 Snapchat 💼 LinkedIn Other

Main Challenge

Account Access or Screenshot (optional — speeds up the review)

Your data stays confidential. No cold calls. If I can't help, I'll say so.

✓

Request received.

I'll review your setup and have a Loom + written summary in your inbox within 48 hours. If I need anything else, I'll reach out directly — no calls unless you want one.

— Cherif Eddine Haddad

Find out exactlywhere your ad spendis leaking.